Upcoming events.

Scotts Valley Art, Wine, & Beer Festival
Aug
15

Scotts Valley Art, Wine, & Beer Festival

Scotts Valley Art and Wine is back for another fantastic weekend of local artists, music, regional beer & wine, and special events happening each day. Hosted by the Scotts Valley Chamber, the event is 10-6 on Saturday, 10-5 on Sunday.

Cops’n’Rodders will be filling the field on Saturday morning with vintage cars.

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Scotts Valley Art, Wine, & Beer Festival
Aug
16

Scotts Valley Art, Wine, & Beer Festival

Scotts Valley Art and Wine is back for another fantastic weekend of local artists, music, regional beer & wine, and special events happening each day. Hosted by the Scotts Valley Chamber, the event is 10-6 on Saturday, 10-5 on Sunday.

Sunday is Dog Day, bring your pooches and show off their cuteness!

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West End Celebration
Aug
22

West End Celebration

The countdown is on for another vibrant weekend of art, music, and community in Sand City’s West End.

For the last two decades, Sand City has proudly hosted the free, family-friendly West End Celebration. The diversity of artistic talent to be found within Monterey County, dozens of local non-profit and eco-friendly businesses, and the food and beverage industry gather to celebrate the arts and community. Over 150 vendors, artists and organizations exhibit over the weekend.

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West End Celebration
Aug
23

West End Celebration

The countdown is on for another vibrant weekend of art, music, and community in Sand City’s West End.

For the last two decades, Sand City has proudly hosted the free, family-friendly West End Celebration. The diversity of artistic talent to be found within Monterey County, dozens of local non-profit and eco-friendly businesses, and the food and beverage industry gather to celebrate the arts and community. Over 150 vendors, artists and organizations exhibit over the weekend.

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Millbrae Art & Wine Festival
Sep
5

Millbrae Art & Wine Festival

Join Us for the 55th Annual Millbrae Art & Wine Festival! Hosted by the Millbrae Chamber of Commerce, the festival takes over downtown Millbrae.

Enjoy the biggest end of summer festival around with over 170 artists, beer, wine, and gourmet food tastings, live music, and kids zones to entertain everyone.

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Millbrae Art & Wine Festival
Sep
6

Millbrae Art & Wine Festival

Join Us for the 55th Annual Millbrae Art & Wine Festival! Hosted by the Millbrae Chamber of Commerce, the festival takes over downtown Millbrae.

Enjoy the biggest end of summer festival around with over 170 artists, beer, wine, and gourmet food tastings, live music, and kids zones to entertain everyone.

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Capitola Art & Wine Festival
Sep
12

Capitola Art & Wine Festival

The Capitola Art & Wine Festival is where creativity, community, and coastal charm come together. Hosted and organized by the Capitola-Soquel Chamber of Commerce, this treasured annual tradition draws thousands to Capitola for a weekend of fine art, local wine, delicious food, and lively entertainment—all just steps from the beach.

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Capitola Art & Wine Festival
Sep
13

Capitola Art & Wine Festival

The Capitola Art & Wine Festival is where creativity, community, and coastal charm come together. Hosted and organized by the Capitola-Soquel Chamber of Commerce, this treasured annual tradition draws thousands to Capitola for a weekend of fine art, local wine, delicious food, and lively entertainment—all just steps from the beach.

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Pacifica Fog Fest
Sep
26

Pacifica Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups. Now over 35 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

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Pacifica Fog Fest
Sep
27

Pacifica Fog Fest

The Pacific Coast Fog Fest each year promotes the City of Pacifica, attracts visitors, celebrates our community and raises funds for local community groups. Now over 35 groups benefit and to date, an amount of $1,250,000 has been donated back.

The Fog Fest was created in 1986 to promote Pacifica and to celebrate our marvelous coast. The last full weekend of September was chosen because historically the weather is unbeatable. The Fog Fest kicks off Saturday morning at 10 am with the Parade, honoring the local community and a competition for best float. Then stay and enjoy our Arts and Crafts booths, Food and Beverage booths, Music & Entertainment, Family Fun Fest and a variety of other activities.

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Open Studios Santa Cruz
Oct
3

Open Studios Santa Cruz

Open Studios is a FREE, self-guided, countywide art tour presented by Arts Council Santa Cruz County. The first three weekends of October, more than 340 artists will open their studio doors to the public. Meet local creatives, experience their artistic process, and buy directly. We invite you to discover the creativity of Santa Cruz County!

Welcome to Sereia, I can’t wait to show you my latest collection, inspired by the sea, created for Santa Cruz Open Studios.

This year I am happy to host Carolina Avolos Art with her beautiful water color paintings.

Join the tour!

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Open Studios Santa Cruz
Oct
4

Open Studios Santa Cruz

Open Studios is a FREE, self-guided, countywide art tour presented by Arts Council Santa Cruz County. The first three weekends of October, more than 340 artists will open their studio doors to the public. Meet local creatives, experience their artistic process, and buy directly. We invite you to discover the creativity of Santa Cruz County!

Welcome to Sereia, I can’t wait to show you my latest collection, inspired by the sea, created for Santa Cruz Open Studios.

This year I am happy to host Carolina Avolos Art with her beautiful water color paintings.

Join the tour!

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Seacliff Street Fair
Oct
10

Seacliff Street Fair

  • Broadway, Between Center and Santa Cruz (map)
  • Google Calendar ICS

The 5th annual Seacliff Street Fair is back with local artists, food trucks, ice cream, crafts, kids corner, a dog parade, music, and more!

Come for the treats and goodies, stay for the music and food!

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Women On Waves
Oct
17

Women On Waves

This year Women On Waves celebrates the stoke that lives within us all. 

Stoke means something different to everyone. To us, stoke can be that moment your heart starts to beat a little faster as the swell lines up, the cheers from the lineup when you catch a wave, and the connection, (smells and sounds) to the ocean that stays with you long after you leave the water.

Stoke can also be finding the courage to paddle for a wave that feels just beyond your comfort zone. It's laughing after a wipeout, celebrating each other's victories, and sharing stories on the beach long after the session ends. But more than anything, stoke is what happens when women come together to share waves, sunshine, laughter, and the ocean.

Whether this is your first competition or you're a WOW veteran, Women On Waves brings surfers and swimmers of all ages and abilities together to share the ocean, build confidence, and celebrate the stoke that connects us all.

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Women On Waves
Oct
18

Women On Waves

This year Women On Waves celebrates the stoke that lives within us all. 

Stoke means something different to everyone. To us, stoke can be that moment your heart starts to beat a little faster as the swell lines up, the cheers from the lineup when you catch a wave, and the connection, (smells and sounds) to the ocean that stays with you long after you leave the water.

Stoke can also be finding the courage to paddle for a wave that feels just beyond your comfort zone. It's laughing after a wipeout, celebrating each other's victories, and sharing stories on the beach long after the session ends. But more than anything, stoke is what happens when women come together to share waves, sunshine, laughter, and the ocean.

Whether this is your first competition or you're a WOW veteran, Women On Waves brings surfers and swimmers of all ages and abilities together to share the ocean, build confidence, and celebrate the stoke that connects us all.

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Mid-Town Friday
Jul
24

Mid-Town Friday

End your week each Friday this summer dancing your night away at the Mid-Town Friday’s events hosted by Event Santa Cruz.

Local area bands, vendors, and food trucks take over the parking lot in Mid-Town next to the fire station.

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Pleasure Point Street Fair
Jun
27

Pleasure Point Street Fair

It’s our favorite day in Pleasure Point!

Join us and all the best local vendors for the 12th Annual Pleasure Point Street Fair.

Pleasure Point will be buzzing as the community takes to the street to enjoy the Pleasure Point Street Fair. Next year’s event will be held on Portola Drive between 41st and 38th Avenues, Santa Cruz, from 11 am – 5ish pm with bike parking available, and admission is free.

Great Music, Fun for Kids, Skate Contest, Local Vendors, Beer Garden, and yummy Food.

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Mid-Town Friday
Jun
19

Mid-Town Friday

End your week each Friday this summer dancing your night away at the Mid-Town Friday’s events hosted by Event Santa Cruz.

Local area bands, vendors, and food trucks take over the parking lot in Mid-Town next to the fire station.

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Redwood Mountain Faire
May
31

Redwood Mountain Faire

‍ ‍Dance the day away to exhilarating live music alongside your friends and family, all while savoring delicious, locally made food. Indulge in cold beer, refreshing cider, and fine wine in an open field, amazing local vendors and crafts all beautifully surrounded by majestic redwoods in the heart of the Santa Cruz Mountains.

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Redwood Mountain Faire
May
30

Redwood Mountain Faire

‍ ‍Dance the day away to exhilarating live music alongside your friends and family, all while savoring delicious, locally made food. Indulge in cold beer, refreshing cider, and fine wine in an open field, amazing local vendors and crafts all beautifully surrounded by majestic redwoods in the heart of the Santa Cruz Mountains.

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Pleasant Hill Art, Wine & Music Festival
May
17

Pleasant Hill Art, Wine & Music Festival

The 22nd Annual Pleasant Hill Art, Wine, and Music Festival is scheduled for May 16-17th 2026 from 11-6 along Crescent Drive in lovely Pleasant Hill. 70+ booth of local art, food, and wine to choose from, along with 2 stages of music with special concert Saturday evening.

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Pleasant Hill Art, Wine & Music Festival
May
16

Pleasant Hill Art, Wine & Music Festival

The 22nd Annual Pleasant Hill Art, Wine, and Music Festival is scheduled for May 16-17th 2026 from 11-6 along Crescent Drive in lovely Pleasant Hill. 70+ booth of local art, food, and wine to choose from, along with 2 stages of music with special concert Saturday evening.

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Wildflower Music Festival
May
9

Wildflower Music Festival

Get ready to feel the energy at this year’s 2026 Wildflower Music Festival—a full day of live music, community, and local flavor right in the heart of Chico. Headlined by The Brothers Comatose with standout sets from Wolf Jett and T-Sisters, plus Wolfthump keeping the groove alive between acts, this lineup is stacked for dancing, singing, and good vibes all afternoon long. Don’t miss the food, vendors, family fun, and unforgettable atmosphere.

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Pacific Grove Good Old Days Festival
May
3

Pacific Grove Good Old Days Festival

Good Old Days Street Festival is Pacific Grove’s premier community event. Each year this FREE event draws a great crowd of locals and visitors, rain or shine! Vendors from multiple states display their arts and crafts alongside a wide variety of food booths stretched down historic Lighthouse Avenue, the largest gathering of arts and crafts vendors in Monterey County!

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Pacific Grove Good Old Days Festival
May
2

Pacific Grove Good Old Days Festival

Good Old Days Street Festival is Pacific Grove’s premier community event. Each year this FREE event draws a great crowd of locals and visitors, rain or shine! Vendors from multiple states display their arts and crafts alongside a wide variety of food booths stretched down historic Lighthouse Avenue, the largest gathering of arts and crafts vendors in Monterey County!

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Sebastopol Apple Blossom Festival
Apr
26

Sebastopol Apple Blossom Festival

Welcome to the Blossoms of Oz, the 80th annual Sebastopol Apple Blossom Festival, hosted by the Sebastopol Area Chamber of Commerce.

Get ready to bloom with joy at Sebastopol’s most beloved springtime celebration: the 80th Annual Apple Blossom Parade & Festival! Mark your calendars for April 25 & 26 and prepare for a weekend bursting with color, community, and classic small-town charm.

Saturday Morning Parade at 10 a.m.: Watch downtown Sebastopol come alive with dazzling floats, marching bands, vintage cars, and plenty of Flower Power spirit! Expect groovy costumes, creative displays, and a whole lot of local community love.

Saturday & Sunday Festival: The fun continues at Ives Park with live music, delicious food, local wine & cider, artisan vendors, and family-friendly activities. Whether you're here for the music, the crafts, or just a slice of Sebastopol’s famous apple pie, there’s something for everyone!

So grab your flower crowns, pull out your brightest tie-dye, purchase your pre-sale tickets, and come celebrate spring, community, and good vibes at the 80th Annual Apple Blossom Festival!

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Sebastopol Apple Blossom Festival
Apr
25

Sebastopol Apple Blossom Festival

Welcome to the Blossoms of Oz, the 80th annual Sebastopol Apple Blossom Festival, hosted by the Sebastopol Area Chamber of Commerce.

Get ready to bloom with joy at Sebastopol’s most beloved springtime celebration: the 80th Annual Apple Blossom Parade & Festival! Mark your calendars for April 25 & 26 and prepare for a weekend bursting with color, community, and classic small-town charm.

Saturday Morning Parade at 10 a.m.: Watch downtown Sebastopol come alive with dazzling floats, marching bands, vintage cars, and plenty of Flower Power spirit! Expect groovy costumes, creative displays, and a whole lot of local community love.

Saturday & Sunday Festival: The fun continues at Ives Park with live music, delicious food, local wine & cider, artisan vendors, and family-friendly activities. Whether you're here for the music, the crafts, or just a slice of Sebastopol’s famous apple pie, there’s something for everyone!

So grab your flower crowns, pull out your brightest tie-dye, purchase your pre-sale tickets, and come celebrate spring, community, and good vibes at the 80th Annual Apple Blossom Festival!

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Historic Folsom Spring Arts & Crafts Fair
Apr
19

Historic Folsom Spring Arts & Crafts Fair

At 57 years strong, this juried craft fair is one of Northern California’s longest-running and most beloved events! Stroll through Historic Folsom’s Sutter Street and the Public Plaza by the landmark train turntable as you explore more than 200 artisan crafters, enjoy live entertainment, face painting, and savor selections from popular food trucks and local restaurants.

Discover unique, high-quality, handmade items—from fine art and jewelry to home décor, textiles, pottery, and seasonal gifts. Support local makers while enjoying a fun-filled community day in the heart of Historic Folsom.

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West Cliff Spring Fling Market
Apr
4

West Cliff Spring Fling Market

Unique artisans, music, specialty food, & food trucks take over the parking lot at the iconic Santa Cruz Lighthouse on West Cliff Drive. Celebrate this Spring Fling with the beautiful views of West Cliff Drive while showing some love to local makers.

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Ventura Spring Wine Walk
Mar
28

Ventura Spring Wine Walk

Wine + Sunshine + Good Company = the perfect Saturday

Spring Wine Walk in Downtown Ventura is back with over 60 vendors offering refreshing wine and craft brew tastings to tempt your palette. The street fair will feature arts, crafts, and specialty goods made by local vendors. Be sure to bring a healthy appetite as vendors will be offering small bites at selected tasting sites as well food for purchase by local artisans.

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Belmont Hand Crafted Originals Art Fair
Mar
22

Belmont Hand Crafted Originals Art Fair

Carlmont Village Shopping Center brims with activity when the Handcrafted Originals Art Fair arrives in this quaint town. Belmont is nestled on the San Francisco peninsula, 20 miles south of the City and just north of San Carlos. The event is set among the Shopping Center’s charming covered walks and takes place from 10 a.m. to 5 p.m. each day. More than 20 celebrated artists will be on hand during this free event, giving visitors the opportunity to browse and buy unique, original pieces ranging from paintings, photography, ceramics, jewelry and much more.

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Belmont Hand Crafted Originals Art Fair
Mar
21

Belmont Hand Crafted Originals Art Fair

Carlmont Village Shopping Center brims with activity when the Handcrafted Originals Art Fair arrives in this quaint town. Belmont is nestled on the San Francisco peninsula, 20 miles south of the City and just north of San Carlos. The event is set among the Shopping Center’s charming covered walks and takes place from 10 a.m. to 5 p.m. each day. More than 20 celebrated artists will be on hand during this free event, giving visitors the opportunity to browse and buy unique, original pieces ranging from paintings, photography, ceramics, jewelry and much more.

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Juniper Market at Del Monte Center
Mar
7

Juniper Market at Del Monte Center

Juniper Market is coming to you on Saturday, March 7th! This small biz market is filled with booths from local entrepreneurs, full of well-curated and often handmade goods. Come stroll and shop at the Del Monte Shopping Center the first Saturday of every month starting February.

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West Cliff Valentines Market
Feb
14

West Cliff Valentines Market

Unique artisans, music, specialty food, & food trucks take over the parking lot at the iconic Santa Cruz Lighthouse on West Cliff Drive. Come shop for you and your loved ones this Valentines Day, and help spread the love to locals makers and vendors.

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Hallcrest Hoilday Market
Dec
7

Hallcrest Hoilday Market

Hallcrest Holiday Market is The 1st Sunday of December, and is up to 80 vendors, curated to bring you a diverse and fun shopping experience.  We have activities for all ages, Visits with Santa, Live music, wine, coffee and food! Shop local this hoilday season to help spread the love throughout the community.

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SC Makers Market Felton Holiday Market
Nov
29

SC Makers Market Felton Holiday Market

Kick off the holiday shopping with the return of the cutest Holiday market around.

Santa Cruz Makers Market is back with another year hosting the Felton Holiday Market. Celebrate the start of the festive season while you shop local artists and makers.

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Old Town Los Gatos Makers Market
Nov
22

Old Town Los Gatos Makers Market

Get ready for a season of gratitude, gathering, and thoughtfully crafted goods made with heart in the USA!  Shop distinctive, handcrafted treasures, ideal for host gifts, seasonal décor, and meaningful presents.  Celebrate the cozy charm of November; support local creatives, discover unique artisan pieces, and enjoy a joyful day outdoors filled with inspiration and early holiday magic in the heart of Old Town Los Gatos.

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Beach Please!
Nov
16

Beach Please!

Join us as we team up with Paradox Hotel to Bring you an Ocean Themed Art and Sea Glass Fair, with an edge!  

Vendors will be on theme with local art, ocean themes, sea glass like you’ve never seen and all the fun.  

Paradox will have the drinks flowing, and the food going , its a day you wont want to miss!

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Sereia Design Collective Pop-Up at Ethos, Capitola Village Sip & Stroll
Nov
15

Sereia Design Collective Pop-Up at Ethos, Capitola Village Sip & Stroll

Capitola Village Sip & Stroll Pop-UP at Ethos

Sip local wines while enjoying the Fabulous Boutique shops of Capitola Village, and Sereia Design Collective Pop-Up at Ethos.

There will be approximately 30 shops throughout the Village that will be hosting various wineries from the area. With the purchase of your ticket, you will receive a Capitola Village Sip & Stroll logo glass and 12 two-ounce pour tickets to be used as you shop in the Village shops. You will also be given a map to locate which Village shops are hosting. Enjoy shopping in our fabulous boutiques as you sip amazing wine.

Wineries will be pouring wine in the shops from 12:00 – 5:00 PM for your shopping enjoyment. Event will be held rain or shine.

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Women On Waves Marketplace
Oct
19

Women On Waves Marketplace

Women On Waves Surf Contest Marketplace: Sea Her Magic

a tribute to the MAGICAL power and beauty that lives in every wave, every WATER-WOMAN, and the sea herself. From the strength of the swell to the spirit of the women who ENJOYS it, WOMEN ON WAVES CELEBRATES the magic that flows through mother nature and the sisterhood she inspires.

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Women On Waves Marketplace
Oct
18

Women On Waves Marketplace

Women On Waves Surf Contest Marketplace: Sea Her Magic

a tribute to the MAGICAL power and beauty that lives in every wave, every WATER-WOMAN, and the sea herself. From the strength of the swell to the spirit of the women who ENJOYS it, WOMEN ON WAVES CELEBRATES the magic that flows through mother nature and the sisterhood she inspires.

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